SEO for home health care, private home care, and hospice is a key piece of a successful marketing strategy for any agency. Patients and their family members are searching online for in-home care services.
Meanwhile, large, national home care businesses are taking in thousands of online leads. Will these future admissions find your business online?
Why do you need home care SEO?
More and more people are researching online, when they need home care services. Often, adult children live far away from where their aging parent is located. To help get their parent quality in-home care, they search online.
It’s important that your agency is well represented online.
Our Search Engine Optimization (SEO) experts design comprehensive strategies to improve the search engine rank of your private home care, home health, or hospice agency. We specialize in Local SEO designed to promote your agency in your local market.
Our home care SEO packages include:
Keyword Research: We analyze relevant search term volumes for your services in the counties that you provide care. Then, we prioritize and target search terms that will drive traffic that’s highly likely to generate leads – and ADMISSIONS!
Competitive Analysis: We do a deep dive into your local competitors’ online presence. So, we understand who is ranking in your market and how they can be out-ranked.
Google Maps Optimization: Claiming and optimizing your Google My Business (GMB) listing is the core of local SEO. 56% of businesses haven’t even claimed their GMB listing! We know how to optimize the GMB content to help you rank in local 3 business suggestion (AKA the snack pack) and organic results.
Google My Business Postings: We carefully craft articles to position your agency as a home care leader in your market utilizing targeted keywords and search terms.
Link and Citation Building: Google cares a lot about how other websites link and list your business. We ensure your business name, address, and phone number are consistently cited and high-quality websites in the home care industry link to your agency.
Reputation Management: This is key to quality home care SEO! Google and potential patients/families are relying on reviews to indicate who the best home care provider in your market is. We have proven strategies to help your agency get more 5 star reviews that will drive more patients to your agency.
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